One of the central organizations in the Beach is Beach Metro
Community News, a non-profit, non-partisan community newspaper founded
in 1972 that is distributed throughout major portions of East Toronto.
The newspaper is available throughout the entire delivery area at
various merchants and public access points, and more than 23,000
families receive the newspaper delivered to their front door for free.
My
request for an interview was graciously answered by Sheila Blinoff, the
General Manager, and Carole Stimmell, the Editor for the Beach Metro
News. We sat down around a big table in their premises near the
intersection of Gerrard and Main Streets. Sheila explained that the
Beach Metro Community News originally started in 1972 when a group of
volunteers got together to fight the Scarborough Expressway that was
supposed to cut a swath through all of East Toronto. This issue
galvanized the entire neighbourhood, and a group of volunteers started
publishing a free newspaper from the offices of the East City YMCA at
907 Kingston Road.
The community had come together to rally
against the construction of the Scarborough Expressway, and their
collective efforts were successful. The dreaded construction of a major
highway that would have destroyed over 750 homes between Coxwell and
Victoria Park was averted. Today the Beach Metro Community News is a
non-partisan paper that does not feature editorials. A copy of the paper
goes to almost every business and residence in an area that extends
from Lake Ontario to a few streets north of Danforth Avenue, and from
Coxwell Avenue in the west to Midland Avenue in the East.
Of the
30,000 papers delivered, 7000 are delivered to libraries, churches and
other public institutions while the rest goes out to private homes. An
extensive network of about 400 volunteers looks after free delivery,
with each volunteer donating their time and effort. Every second Tuesday
just after publication a team of about 30 volunteer captains receives
dozens of bundles of newspaper which they then distribute among their
individual neighbourhood volunteers who in turn take the paper and
deliver it street to street, house to house.
The volunteer stories
are amazing. Sheila and Carole recounted so many fascinating tales of
individuals who dedicate their spare time towards delivering the
community news. The oldest of these volunteers is 96 years old and
enjoys the opportunity to interact with neighbours and make a
connection. Another delivery volunteer had a baby in the morning, and
the same afternoon she delivered the Beach Metro Community News, just as
she would any other second Tuesday. Another female delivery volunteer
requested to get her papers early on Tuesday since she was going to have
a Cesarean delivery the very next day on Wednesday. An elderly man once
called in and said he would not be able to deliver the paper this time
since his wife had just died, but he promised to be there to deliver the
next edition of the Beach Metro Community News.
Sheila added that
her co-workers and the volunteer carriers not only help with the
production and distribution of the paper, they are also her eyes and
ears in the community, resulting in a network of hundreds of volunteer
news gatherers. Carole summed it up by saying that "not a leaf falls in
the Beach without us knowing about it".
I needed to find out more
about these two women who are the driving force behind the Beach Metro
Community News and asked them to tell me more about their own personal
history and connection to the Beach. Carole admitted that she is a
relative newcomer to the Beach as well as to the Beach Metro Community
News: she has lived and worked here for "only" eleven years. Originally
from Wisconsin, Carole Stimmell moved to Toronto in order to complete a
Ph.D. in archeology at the University of Toronto. She and her husband
had met at the Washington Post where Carole was completing an
internship, and they decided to jointly move to Toronto to complete
their postgraduate studies. Carole's husband studied communications with
Marshall McLuhan, the famous Canadian educator, philosopher and scholar
who coined the expressions "the medium is the message" and the "global
village".
Carole's first impressions of Canada were that it is
vastly different from the United States: Canadians are more accepting,
more reticent to judge as compared to the more dogmatic and aggressive
stance of people in the United States. She added that Canada's liberal
outlook suits her personally very well, and it would be hard for her to
move back to her birth country.
After completing her doctorate
Carole worked on archeology projects for 20 years; these assignments
took her to Japan, the Arctic and the United States. Her archeology
projects in Toronto included digs at Trinity Bellwoods Park, in
Leslieville and at the Ashbridges House, the original homestead of the
Ashbridges family who had come from Pennsylvania and become the first
settlers in Toronto's Beach neighbourhood. For several years Carole was
also the editor of the Canadian Journal of Archeology.
Her
connection with the Beach Metro Community News came about because she
was originally a volunteer carrier for the paper. When the long-term
editor of the paper retired, a new editor came in and started taking the
paper into a tabloid-like direction with a strong focus on crime and
negative news. Carole and many others did not like this new slant and
felt that the Beach Metro Community News was about positive news stories
and an emphasis on the good things that were going on in the community.
This editor did not last long, and Carole threw her hat in the ring for
this position. In the process she beat out 50 other candidates and
succeeded in getting the job because she understood what the paper was
all about.
Today Carole still has an interest in history; she was
vice chair of the Toronto Historic Board, and she now sits on the board
of the Ontario Archeology Society. She also has an extensive collection
of historic post cards of the Beach; these photos are sometimes featured
under the heading of "Deja Views" in the Beach Metro Community News,
juxtaposing historic streetscapes with a current photo of the same
location.
Sheila Blinoff came to Toronto from Great Britain in the
1960s and married into a German-Canadian family. She and her husband
moved to Balsam Avenue in 1969, making her a bona fide Beach resident
for almost 40 years. In 1971 Sheila had her first child, and when the
Beach Metro Community News started in 1972 Sheila connected with the
paper since they were in need of a volunteer typist. Sheila offered her
services and also started helping with the volunteer delivery of the
paper. Several months into her assignment, the paper received three
local program grants that enabled them to hire three people for six
month. Sheila figured she could do the job and beat out 30 people who
had applied.
Around that time Sheila had her second child; the
grant meanwhile had run out of money. Sheila continued working on the
paper for six months from home without pay. Finally a fundraiser
generated $7000 which enabled the paper to pay two staff members -
Sheila, and Joan Latimer who was the editor for 22 years. Advertisers
came on board, and the Beach Metro Community News finally had a viable
economic base. Several more employees were hired over the years.
In
the early years the entire production of the paper was a community
affair. Several interested neigbours would come together and jointly
handle the manual cut and paste layout of the paper. They would also
decide which stories should go into the paper, and opinions would often
diverge widely. Sheila concedes that trying to reconcile these
viewpoints was often tough going.
Several years into the
publication the name was changed from the original name "Ward 9 News" to
"Beach Metro Community News". The official administrative name of the
Beach neighbourhood had changed from Ward 9 to Ward 32, so the original
name of the newspaper was no longer applicable. For Sheila and many
other "oldtimers", however, this publication will always be the "Ward 9
News".
With years passing by the paper became more professional,
and specialized employees were hired to take over advertising sales,
accounting, photography, and news and entertainment reporting. Since the
1980s the organization has been doing its own typesetting. Sheila's
eyes light up when she says that she has met so many wonderful people
through her work with the Beach Metro Community News; she adds that she
has truly seen "the good side of human nature".
One of her
favourite experiences has been her opportunity to participate in the
selection committee of a contest to name five streets in a new housing
development that went in on the former Woodbine Race Track premises,
just west of Woodbine Avenue and Queen Street. The new street names were
to have a local or historical connection with the area. As the
secretary of the contest committee, Sheila had the best job of all,
inputting all 660 suggestions into the computer and then verifying the
accuracy of the historical background of the submitted names. Sheila
chose the name "Sarah Ashbridge" in honour of the Quaker widow and
United Empire Loyalist from Philadelphia who settled in the Beach in
1793 and obtained a Crown land grant in 1799 for a farm. "Northern
Dancer" honoured all the horses that ever raced at the Woodbine Race
Track. "Boardwalk Avenue" was chosen for the area's proximity to the
famous East Toronto waterfront promenade.
Both Carole and Sheila
love their neighbourhood, and they proudly told me that Queen Street
East in the Beach was chosen the Best Main Street in Ontario by TV
Ontario. One of the judges summarized it like this: "The Beach is an
all-round winner. A fantastic inner-city neighbourhood with a great
retail market, a great place to visit and a fabulous festival",
referring to the Toronto International Beaches Jazz Festival, one of
Toronto's largest music and entertainment events.
The importance
and influence of the Beach Metro Community News cannot be understated.
After all, the individuals running the paper had a major hand in
stopping the Scarborough Expressway. Extensive coverage of dredging in
Lake Ontario at the foot of Beech Avenue also resulted in an outcry in
the community, and the government cancelled the project. Coverage of the
Ashbridges Bay Incinerator also mobilized many concerned citizens in
the neighbourhood, and their collective action resulted in the closure
of the unwanted incineration facility. Stories of important local issues
are kept in the public eye, and the community starts rallying around
these issues.
What makes this neighbourhood really special are the
people and organizations that donate so much of their time to the
community. Sheila and Carole recounted a multitude of community
initiatives that illustrate that the spirit of charity and neighbourly
assistance is strong in the Beach. One example includes a major fire a
few years ago at the eastern end of Queen Street where two people died
and several others were rendered homeless. Several fundraisers were held
for the affected families, and money was raised to help them pay for
their first month's rent and furniture in their new apartments.
When
the big Indian Ocean Tsunami struck in 2005, Centre 55 immediately set
up a fund to collect money for the victims and thousands of dollars were
sent to the affected areas. The local Balmy Beach Club raised money for
school computer labs when the government cut back its educational
budget. Together with strong parent volunteers at each school in the
area, initiatives like these make a huge difference in the community.
In
the Beach community spirit manifests itself in many different ways. The
annual "Carolling in the Park Event'", held at the local Glen Stewart
Ravine, attracts more than 2000 people for a holiday sing-along.
Flashlights and candles in the ravine create a magical atmosphere and an
event that the community loves.
Carole adds that there are so
many interesting people in the Beach; a collection of media people,
artists, actors, entrepreneurs and other eclectic people provide a lot
of fodder for interesting and inspiring stories. Sheila mentions the
example of a local man who owns the world's largest typewriter
collection. Another young man from the community, a gifted musician, had
attended the Julliard Music School in New York City and recently
debuted in a big concert at Carnegie Hall. The Beach Guild of Fine Arts
is a large group of artists who hold shows twice a year. Musicians,
actors, painters and artists of all kinds are well represented
throughout the Beach community and provide many story opportunities
throughout the year.
The philosophy of the Beach Metro Community
News is to provide news of interest to local residents and businesses.
All revenue comes from advertising, which is kept affordable so that
local merchants and tradespeople remain able to advertise their products
and services. Sheila and Carole are selective as to which
advertisements they accept, and sometimes advertisers have to wait to
get into the paper.
One of the key community initiatives of the
Beach Metro Community News is the "Citizen of the Year" award which is a
joint initiative with Community Centre 55 and the Beaches Lions Club to
honour volunteers who have made a significant difference in the
community over a number of years. The Citizen of the Year is honoured
with a plaque on the Beach Walk of Fame in the Community Garden in
Woodbine Park. They also get a special space in the Beaches Lions'
Easter Parade. People such as Gene Domagala, Glenn Cochrane, Arie Nerman
and Marie Perrotta have all been honoured with this exclusive
distinction.
But not only does the Beach Metro Community News
bestow awards upon others; its contribution to the community has also
been noticed and gotten recognition. In 2002 Sheila and Carole were
themselves honoured with the Queen's Jubilee Medal as part of Queen
Elizabeth's 50 year anniversary as the Queen. At this occasion every
Canadian riding awarded medals to its top volunteers and community
builders, and Sheila and Carole were honoured together with other
prominent Beachers.
As a non-profit organization, the Beach Metro
Community News donates some of its excess revenues right back into the
community. In 2006 the organization donated more than $14,000 to a wide
range of organizations, including the Arthritis Society, the Beaches
Easter Parade, the Churches by the Bluffs Food Bank, the
Share-A-Christmas Program run by Community Centre 55, the Glen Rhodes
Food Bank, Malvern High School Scholarships, the Pegasus Community
Project, Senior Link, the Toronto East General Hospital Foundation, the
Woodgreen Red Door Shelter for Women and many more.
The Beach
Metro Community News not only covers the local news, it also makes news:
as a volunteer organization that acts as the virtual glue of the
community, as a champion of important neighbourhood causes, as an
organization who identifies and honours volunteers who make the
community work, and as a significant donor that contributes much-needed
funding to important neighbourhood organizations